ESTABLISHING A SUSTAINABLE IMPACT FOR YOUR BRANDCreating a resilient brand impact not only generates positive perceptions about the brand but also enables marketers to maintain sustainable growth in the long term. A brand’s sustainability is its capacity to persist and evolve today without jeopardizing its future development potential. It is more
ESTABLISHING A SUSTAINABLE IMPACT FOR YOUR BRANDBuilding a sustainable brand impact not only helps create positive perceptions about the brand but also allows organizations to pursue sustainable growth for the future. A brand’s sustainability is its capacity to persist and evolve today without undermining its future growth potential. It is more o
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